I think this has been one of the most beneficial classes that I have had this quarter. I learned a lot about marketing and how branding works in the fashion industry. The book was a really good source as well because it goes in depth about new designers and top designers about how they got their start and where they plan on going. It was also good to know what the customer’s wants and needs are without bombarding them with so much information at once. The midterm was fun to do because you got to chart the development of a company whose been sold in the US for over 20 years and then for the final you started your own company. So it was easy to relate to that company we did for the midterm to the product company we wanted to start because we can see where they went wrong and right and how they got to be the success that they are today.
Building a brand isn’t just about getting your name out there to sell a couple of items, it’s about making a statement in the industry that is long lasting. Nobody plans on creating a product that only lasts for a couple of weeks; you want to strive for the long run. You have to be creative and consistent with your marketing and advertising because not all customers like change, all change does is create confusion amongst your customers. Unless you have an awesome marketing team who know your brand extremely well and how to make them even more successful, then changing your image could negatively affect your business.
For this class I feel that I deserve an A because I’ve clearly been able to understand what this class is about, and where I’m suppose to go with the knowledge that I have gained.
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