Final_Creating the look of my product

“Branding is not just about the product; branding is also about creating a clear vision and strategy for a company.” (Joseph Hancock, Brand Story pg. 7) The main look for my product will be simple but the details are what will catch the consumers’ eye. At first glance it will look like a simple braided rope bracelet, but once you take a good look at the bracelet you will then see that it is braided silk with a lobster clasp and their sign where the clasp is at and their birthstone intertwined with the silk. The color of the silk will be the most common color of their sign. The bracelet will be encased in a zodiac box that has their sign on the top of it. I want to create that instant excitement over the product before they even put the bracelet on. “This company has proven that if you sell a great product and create a great atmosphere, you can become a leader in fashion.” (Joseph Hancock, Brand Story pg. 90)

While creating my product I had to decide on whether or not to use sterling silver or gold for the bracelet itself. Sure the sterling silver maybe more appealing to others, but I felt like the silk could represent a more luxurious side of not only the product but of the consumer as well. “One objective of most retailers is to create stories, narratives, or myths that are reflective of popular culture, to entice consumers to purchase their products.” (Joseph Hancock, Brand Story pg. 94)

“The store’s atmosphere is critical to successful selling of fashion brands.” (Lynne McGrane, Brand Story pg. 97) It’s not just about the product, it is also about the packaging, and how it’s marketed and laid out either online or in store, for the customer to see. When selling a product it has to be visually appealing to the customers or they may not consider going towards it. “Ads and window displays should not be accepted at face value by the student of fashion. Everything should be analyzed to encourage critical thinking.” (Joseph Hancock, Brand Story pg. 20)