When you look at the two brands from an outside point of view, you will think, “What’s the big idea, it’s a luxury fashion brand and an underwear company.” Technically that is what it is; however when you look into it the men behind the companies have a very straight to the point vision. Jason Sutherland says that “Ginch promotes fun, freedom of expression and diversity through its famous catch phrase “Regardless of your inches we cover you in our Ginches!”. Its “Shiny Heiny”, “Wiener Eater” and “Crotch Rocket” underwear have won the hearts and crotches of millions all over the world who embrace the Ginch Gonch Live Like a Kid! Philosophy.” Ginch Gonch was made to be exclusive by having styles discontinued after one year. Valentino is quite similar. Once the season is over it will be hard to get a Valentino dress after the season is over.
Both of the fashion houses have a target market that can be reached to just about anyone. Sure not everyone can afford a Valentino suit or Ginch Gonch underwear but that’s what makes the companies stand out from the competition. It’s the name and reputation behind it that makes consumers want to strive for it. Once the status of being able to say I have these labels in my closet then most people have achieved personal satisfaction. Sure they maybe on completely different fashion markets but they still have that exclusivity factor that makes them somewhat comparable.
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