Trying to come up with a product that isn’t already in the marketplace or one that is needed was not easy. It seems like any Average Joe with a bright idea and a couple of buddies that are willing to help him out, can become an overnight sensation. So, the product that I want to produce is a bracelet that focuses on the consumer. It’s going to be based off of their horoscope and each month there will be a new style that comes with your horoscope. The color of the bracelet will depict your birthstone. So say you are born in January, a Capricorn and your birthstone is a ruby. The color of the bracelet will be ruby red with a tiny ruby by the clasp and will have your horoscope of that month along with it. “Whether a car, a soft drink, a store, or insurance, the image a product projects defines it and its company, whom it appeals to, and the associations it conveys to the consumer.” (Thom Browne, Brand Story; Foreword pg. XV11)
“I simply wanted to make well-made, hand-tailored suits that would appeal to people who thought that tailored suits are what their grandfathers and fathers wore.” (Thom Browne, Brand Story; Foreword pg. XVIII) Bracelets are a hit and miss in the marketplace. It could look too cheesy, fake, or too gaudy. The bracelet I’m going to design will look neither cheesy nor gaudy, the simple elegance of it will complete any outfit, have it be jeans and a tee or a little black dress.
“Maintaining and guarding what one has established and believes in requires diligence and care.” (Thom Browne, Brand Story; Foreword pg. XVIII) By believing in my product and its philosophy, the road to success won’t be dreadful or frustrating. I believe that most companies and products fail because of the lack of belief in the product and therefore that leads to poor marketing campaigns and research. “Once a brand identity is established, it can be enhanced through evolution, but frequent changes can confuse the consumer.” (Thom Browne, Brand Story; Foreword pg. XIX)
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