The retail store that I visited was Victoria’s Secret. They already have a powerful brand image, and when you see a Victoria’s Secret in any mall, you may already have an opinion on who their customers are and what the employees are like. Each room in the store has a different story to tell. The one that I walked into had all of their “Very Sexy” collections in the front room, which gave off a vibe that felt like that specific room was for the more sexy and provocative woman because it also had some daring pieces in there as well. As you go farther back into the store and experience each and every room, it is noticeable that the story is changing as you make your way through. The lingerie sets and brassieres get a little more playful, then romantic, then a little bit more comfortable and then into the PINK Collection. The PINK Collection is a unique sub-brand of Victoria’s Secrets. It is primarily aimed towards the younger generation of shoppers who age ranges from 13-20. Before I ever really shopped at a Victoria’s Secret, I had always felt that they were targeted towards the young female who had the body to wear their products. Once actually being a loyal customer and experiencing the different aspects the brand has to offer, it was then I realized that they are more than just an undergarment company. They offer full figured bras, makeup, travel essentials and sportswear as well. As the company grows, so does their customer base. They are more of a lifestyle brand now since online and at some locations they do offer a wide variance of sleepwear, bedding, and now they even have an NFL collection which opens their doors to a whole new market as well.
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