In this Zu shoes fashion advertisement, it’s showing this woman being the femme fatal and that men are so infatuated with her that they are dropping dead behind her. The ad is definitely more targeted towards women, so that they too can feel sexy and confident like the woman in the advertisement. It’s basically trying to get the message out there saying “Hey, you too can have men drop dead at your feet if you purchase these shoes!” And it isn’t just any other average man that’s she’s leaving a trail of; she has good looking, fit men that are the ones dropping dead. The advertisement wants the consumer to purchase this product by creating the illusion of being wanted by hundreds of handsome men. Hell, if the shoes made me look half as good as this lady and I had men falling all over me too, I too would buy them, but what is the price that you have to pay to have this fantasy come true? After checking the website, I realized they were relatively inexpensive. Shoes similar to the ones in the advertisement were no more than $150, which is a reasonable price compared to higher end shoes which may not include the hot guys.
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